Script Writing

We write the right words.

Words are curious things. They can serve the most workman role – in the case of a street sign – or they can color in the tapestry of human emotion. They have the power to hang heads in shame or inspire people to their highest ambitions. A single word can pack the meaning of thousands, and explode like a bomb when treated carelessly. Words have the power to shape minds, grow communities, and move multitudes to action.

The word “writing” implies a somewhat linear path from a blank page to a finished script, but the truth is that a great script often requires more time spent pruning, cutting, and condensing than anything else. We write and edit with a focus on clarity, sincerity, and brevity. Everything should be as simple as possible, but no simpler.

The same way Shakespeare is best performed rather than read, so are video scripts written to come alive beyond the words on the page. The audience will never read the script, but rather experience the video through sound and vision. Even a 15 second commercial must earn its audience’s attention. We approach every script with this mindset, and write with a goal to entertain, inform, and inspire.